Greg (Geevin) Cruz has had a diverse and active journey to entrepreneurship.  Beginning in emergency response and firefighting – he has held Director roles in Senior Care organisations before joining Build Direct Technologies in 2005 as a Category Manager.  An industry pioneer delivering building supplies online – the priceless wisdom gained in that experience has guided his own business creations.

Like many folks – a personal experience introduced Greg to the ‘business side’ of funerals and the different levels of care that can be required.  Clarity is a critical portion of the larger Clearplan Alliance.  A group of companies delivering home health care, lifestyle enhancement, estate planning & settlement, pre-planning and full-service end-of-life arrangements. Greg is dedicated to empowering people to give the gift of pre-planning to their loved ones – by getting yours done!