Greg (Geevin) Cruz has had a diverse and active journey to entrepreneurship.  Beginning in emergency response and firefighting – he has held Director roles in Senior Care organisations before joining Build Direct Technologies in 2005 as a Category Manager.  An industry pioneer delivering building supplies online – the priceless wisdom gained in that experience has guided his own business creations.

Like many folks – a personal experience introduced Greg to the ‘business side’ of funerals and the different levels of care that can be required.  Clarity is a critical portion of the larger Clearplan Alliance.  A group of companies delivering home health care, lifestyle enhancement, estate planning & settlement, pre-planning and full-service end-of-life arrangements. Greg is dedicated to empowering people to give the gift of pre-planning to their loved ones – by getting yours done!

Americo Punzalan co-founded Clarity to represent the holistic and balanced approach of the Clearplan Alliance.  Americo’s career has been in health care, insurance and hospitality.  From the frontline healthcare services to executive level leadership and consulting; Americo has always been an advocate for the human vulnerabilities in commercialized systems of care.

Americo is a beacon of calm understanding in complex situations.  Whether physical safety, emotional trauma or cultural sensitivity are concerned; Americo explains options and delivers services with compassion during  a family’s most trying times.  He is also pleased to help families reduce future challenges by pre-planning their own care and services.

Jessica Nowicki is a dual licensed Funeral Director and Embalmer, first joining the profession in 2015. Having a background in biology, she is passionate about restorative arts embalming, to be able to offer viewing services to families no matter the circumstances.